How Many Sellers are 'Sold' on the concept of Staging?

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I think that most of my peers would agree that it has been a 'hard sell' trying to get sellers to 'buy into' the concept of Home Staging/Property Styling/Real Estate Staging. Here on Long Island, as well as in the Metropolitan Area of NY and NJ, there is resistance.

At first I thought that Home Staging itself was an unknown entity and therefore the general population did not understand what it was all about. That theory pretty much flew out the window this past weekend when, while parked in front of my daughter's Manhattan apartment complex, I heard passersby commenting on my magnetic car signs and one of them regaled the others with a pretty darned good explanation of Home Staging and how and why it is done!

That being said, I have a theory (and I will be generalizing on the profile of the typical buyer/seller) and would like to hear others' thoughts on it.

I believe that there is a whole new generation of buyers out there and they are a discerning group. They want to buy a house that is 'move-in' ready because both partners work, are involved in numerous activities, and don't want to spend what little time they do have renovating. Typically they have the income to back up their lifestyle.

Today's sellers, for the most part, are your 'Baby Boomers' and 40-Somethings. When they bought their homes, it was a different time, a different market, and people bought and sold houses without much fanfare. If the house needed some work, the couple would roll up their sleeves and do what needed to be done, or they would hire someone to do it for them.

I am convinced that many of today's sellers do not fully understand how the market of last year, or other years past, is long gone and that the 'rules' have changed; and that is the segment that we need to reach with our marketing and education.

Other Home Staging Articles

Home Theater (article from the Long Island Business News) >>

Good curb appeal helps sell a house (article from Newsday) >>

Running on empty, Vacant homes can sell if they're in top condition, but you may want to stage them to look homier (article from Newsday) >>

Home Staging Helps a Vacant House to Sell >>

An Open Letter to the 'Vacant House' Builder >>

An Open Letter to Today's Seller: Just Doing the 'Obvious' Will Not Sell Your Home! >>

How To Sell Your Home In Today's Changing Market >>

The HGTV "Dream House" and Home Staging >>

How Many Sellers are 'Sold' on the concept of
Staging? >>

Those Elusive Vacant Houses - They Can Be Staged For Less Than You Think! >>

All articles written by Val Allocco, Certified Home Staging Expert (HSE) serving Nassau County, Suffolk County and other areas around New Yor

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